Ⅰ. Professional overview

English belongs to the field of foreign language and literature, and is awarded a Bachelor of Arts degree. The foundation of this major includes foreign linguistics, foreign literature, translation studies, national and regional studies, comparative literature, and cross-cultural studies, with interdisciplinary characteristics. It can also be combined with other related majors to form a composite specialty to meet the needs of social development.

This major cultivates research-oriented innovative talents who have a solid foundation in English language, rich knowledge of English language culture, proficient English language skills, high language application ability, research ability, and professional literacy, good ideological and political qualities, a rigorous academic style, and a spirit of innovation. They can further engage in academic research in the fields of English language, literature, and translation, or apply composite talents in related professional fields.

Our school's English major aims to cultivate well-rounded undergraduate English talents with good professional ethics, comprehensive qualities, innovation and entrepreneurship awareness, international perspective, and cross-cultural communication skills, who are well-rounded in morality, intelligence, physical fitness, aesthetics, and labor, proficient in application and proficient in applied English translation, English subject teaching, English related international trade, and English language services. They are proficient in using English to engage in related business work in fields such as translation, education, foreign trade, foreign affairs, business, tourism, cross-cultural communication, and language services.

Ⅱ. Cultivation objectives

This major connects with the Guangdong Hong Kong Macao Greater Bay Area and RCEP international business, especially cross-border e-commerce related industry clusters, inheriting and leveraging traditional advantages, promoting the cross integration of English and international business, and achieving digital upgrading of English education. To cultivate familiarity with digital trade rules, possess digital technology and information management skills, master the basic theories and professional skills of English major, be able to engage in English translation, English teaching, international trade, English language services, and have good comprehensive qualities, proficiently master English language and cultural knowledge as well as English listening, speaking, reading, writing, and translation skills, and be able to work in education and training institutions such as tourism translation, application translation, technology translation, business translation, media translation, prompt word engineer, copy planning and writing, content administrator, data analyst, machine translation post editor, junior high school English teaching, primary school English teaching, early childhood English teaching, language training centers, enterprise English trainers, online English education platforms (such as VIPKID), and study abroad consulting. Institutions International business negotiation, foreign trade salesperson, foreign trade document clerk, cross-border e-commerce customer service, international marketing specialist, customer relationship management, administrative assistant or secretary (especially for foreign-related companies), project coordinator, international conference planning and execution, international travel agency business assistant, hotel front desk or customer service, airline ground or flight attendant, market researcher, brand promotion specialist, digital marketing analyst, foreign-related customer service, English language service, cross-cultural communication, publishing house editor or proofreader, self media content creator, online media news writer, digital technology applied in English, technical document writer, multilingual customer support server, content management and social media operation, language data analyst, text Mining experts Proficient in the fields/positions of voice and text data collector/annotator, multilingual content planner, etc., proficient in English, engaged in translation, education, foreign trade, foreign economy, foreign affairs, business, sales, advertising, tourism, hotel, administration and management, foreign-related customer service, language services, cross-cultural communication, media and publishing, financial management, digital technology application, related IT and technology industries, with a composite applied talent of patriotism, healthy personality, innovative ability, and international perspective.

Ⅲ. Knowledge and ability

1. Professional quality ability: have firm and correct political direction, good ideological character and sound personality, love the motherland, love the people, support the leadership of the Communist Party of China; have scientific spirit, humanistic accomplishment, cultural taste, professional quality and enterprising spirit; care about social issues and national development, have social responsibility, actively participate in social practice;

Can spread excellent Chinese culture; understand national conditions and social conditions, practice socialist core values.

2. Subject knowledge ability: interdisciplinary knowledge, English translation, international trade and English language services; understand the history, current situation and frontier trends of English majors and related disciplines, master the research ideas and methods of English majors, and understand relevant policies, regulations and practices at home and abroad.

3. application ability: skilled using English in foreign interdisciplinary knowledge financing ability, can integrated use related thick English professional knowledge and skills, analyze and solve the complex problems of English professional and related fields, put forward the corresponding countermeasures or solutions, and the countermeasures and scheme policy basis, social environment and possible social impact are analyzed.

4. innovation ability: with logical thinking ability, critical spirit and reflection consciousness, can use English professional research ideas and methods of organization and carry out the investigation and research, can find, discrimination, summary, evaluation of English professional and related areas of the phenomenon and problems, form personal judgment, opinions or countermeasures, with strong innovation ability.

5. Information ability: able to use various information technologies and tools to obtain and analyze the relevant information of the positions employed in English, able to skillfully use various software and online office system; able to use relevant models for analysis and judgment; able to use information technology to solve practical problems in English major.

6. Communication and expression skills: Strong cross-cultural communication and expression ability, able to use accurate and standardized English and Chinese language, logical and clearly express views, can effectively communicate with the above English professional field peers and the public, and have certain publicity and communication ability.

7. Team cooperation ability: Have strong organization, coordination and management ability of the above English major, and be able to get along harmoniously with team members and cooperate to complete complex tasks.

8. International perspective: Understand and respect the differences and diversity of world cultures, understand the international trends, pay attention to the above major global issues in the field of English major, have the ability to carry out international exchanges and cooperation, and be able to spread the excellent Chinese culture and Chinese wisdom.

9. learning development ability: with self planning, self management, autonomous learning and lifelong learning ability, can through continuous learning, adapt to the large bay area of Guangdong province, south China and society and individuals in applied English translation, English teaching, international trade and English language services in the needs of high level and sustainable development.

Ⅳ. English major features

This major connects with the industry of the Greater Bay Area. According to the OBE concept of "student center, output-oriented and continuous improvement", it builds the talent training program and curriculum system according to the industrial needs, and conducts the joint training between government, schools and enterprises.

Guided by OBE (achievement-oriented) education concept, this major highlights the advantages of cultivating versatile talents, focusing on consolidating student language foundation and improving professional ability; various disciplines to promote learning; the university and enterprises to promote overseas practice, and cooperate with many well-known overseas universities for double degree and master programs.

Ⅴ. Teaching conditions

1. Supported by information technology and digital strategy, the conditions of running a school are superior. Relying on a variety of advanced intelligent foreign language teaching and training rooms and equipment in the Language Experimental Teaching Center of the School of Foreign Languages of our university, the teaching of this major continuously optimizes the teaching and practical training of multi-modal English majors, and continuously improves the training quality of applying compound advanced English professional talents. Since the establishment of the Language Experimental Teaching Center in September 2007, the school has invested more than 12 million yuan to build 22 intelligent voice rooms, 4 translation training rooms, 6 language application ability rooms and 36 multimedia classrooms with advanced technology. All laboratories are equipped with advanced teaching software and monitoring systems. The advanced voice room has 21 sets of 1031 seats with an area of 1376 ㎡, using lenovo, Tsinghua Uniguang and other well-known brand student desktop computers and related advanced supporting facilities. It is the perfect combination of computer room and language laboratory, on the basis of the standard computer room increase blue pigeon professional digital language learning system and Tsinghua university new era interactive English and professional teaching software, the standard computer room become new high-grade professional digital language laboratory, maximize the function of one room dual: the function of computer teaching and the function of professional language teaching.

2. Translation training room is mainly for application translation and international business training in English and other majors. The laboratory is equipped with domestic first-class blue pigeon simultaneous interpretation equipment, and the indoor layout design is simulated from the regular simultaneous interpretation conference. It is composed of three functional areas: chairman area, interpreter area, interpreter area and representative area, which can provide 4 + 1 mode simultaneous interpretation by four translators at the same time. Among them, 1 chairman area is mainly used for simulated conference speaker speech, 4 interpreter areas for simultaneous translation for 4 translators, and 56 representatives, each representative can choose to listen to the speaker and use the microphone on the desktop. This laboratory can provide simulated alternate interpretation and simultaneous interpretation scenarios to improve students' professional skills and comprehensive quality; simulate the real international conference scenarios to familiarize students with the conference mode; and realize the simultaneous interpretation and simultaneous interpretation test. The translation training room can provide rich foreign language practical skills training methods such as simultaneous interpretation, language learning and simulated simultaneous interpretation conference, so as to meet the professional, skilled and practical needs of simultaneous interpretation, listening and speaking skills training.

3. Language application ability training room is mainly used for the teaching and practice of basic oral English, translation courses and English subject teaching courses. Laboratory adopts the domestic well-known brand (blue pigeon) complete sets of equipment, a total of 9 sets of 606 seats, area of about 860 ㎡, have projector, recorder, DVD, audio and other equipment, each station is equipped with digital language learning terminal, can fully meet the traditional English voice, speaking, oral teaching training (radio teaching, group dialogue, listening, intercom, demonstration, etc.) and a variety of new era of multimodal English language skills training. The development and construction of the language experiment teaching center make full use of and show the application and development of modern digital network technology, provides a good experimental foundation and environment for the teaching and training of modern English majors, and creates a prerequisite for deepening and optimizing the teaching reform of English majors.

4. Continuous optimization of the "multiple and collaborative education" base. Pay attention to develop a new era of new liberal arts application compound English professional education, teaching, practice and practice of the resources, cooperate with several companies, build the quality of the integration and colleges collaborative education platform, jointly develop classroom teaching resources, autonomous learning resources, post training practice resources, broaden the rich overseas communication and practice resources. Characterized by "university-enterprise collaborative education", leading with internationalization strategy, supported by the strategy of informatization, further promote "teaching fusion, university-enterprise cooperation, work-integrated learning," enterprise + education + professional + professional four mentors " and a variety of university-enterprise cooperation education mode, has been with more than 100 companies to build the collaborative education comprehensive practice / practice base and industry institute.

5. Continuously expanding the mechanism of international cooperation in school running, practice and further study. It has established a variety of international exchange mechanisms with many universities in the UK, the United States, Australia, Canada and other countries. Every year, a large number of students are sent to the above countries for exchange and study, paid internship, study abroad with double degree, and study for the postgraduate degree of English major in foreign universities.

6. Relying on high-quality school conditions, it has achieved ideal results in talent training. Relying on the superior educational conditions, constantly optimize the "applied foreign language + professional direction + enterprise practice" teaching mode, for students to provide a variety of high quality modal application English professional education, teaching, practice, practice resources, active for Guangdong, south China, Guangdong a large bay area, Hainan free trade port and RCEP international cooperation regional economic and social development training applied export-oriented senior English professional talents.

Ⅵ. Employment prospects

This major connects with Guangdong Province, South China, Guangdong-Hong Kong-Macao Greater Bay Area, Hainan International Free Trade Port and RCEP international cooperation regional industrial group, Graduates mainly face four major industrial chains: English-Chinese translation, English teaching, international trade and English language services, Familiar with English editing in machine translation, application translation, technology translation, business translation, technical documents, junior high school English teaching, primary school English teaching, English teaching, online English education, international business negotiations, foreign trade salesman, foreign trade documentary, foreign trade documents, cross-border electricity customer service, foreign classics, foreign affairs, tourism, management, language services, foreign affairs, customer service, cross-cultural communication, media publishing, export-oriented financial management, digital technology application in English, digital marketing analysts, language data analyst, multilingual content planning and so on more than 30 jobs (group) business work. This major has become a popular major with good source of students, strong application and high employment rate, realizing the "double high" of employment rate and satisfaction.

Ⅶ. Teachers

The teaching staff of this major is strong, with 61 full-time teachers, 10 professors, 11 associate professors (10 professors and associate professors with graduate supervisor experience), 30 lecturers, 8 doctoral degree teachers, and 100% of doctoral and master's degree teachers. About 30% of teachers have experience studying abroad/working, and more than 30 teachers have received honors such as provincial, municipal, and school level teaching masters, advanced teachers, and excellent teachers, all of which have excellent professional experience/skills. We also hire multiple foreign teachers year-round, and more than 30 well-known corporate executives, translators, and renowned teachers as part-time professors and student enterprise mentors. The proportion of "dual teacher/dual ability" teachers exceeds 50%. Each senior student is equipped with a full-time school mentor and a full-time corporate mentor during their internship period, providing cooperative guidance.

The research achievements of teachers in this major are fruitful. More than 50 national and provincial-level research projects, over 40 major horizontal projects, 7 national software copyrights, and more than 20 awards for outstanding teaching achievements at all levels have been completed/under research. More than 370 papers have been published in CSSCI, 5 major foreign search categories, and professional journals. Six monographs, more than 60 textbooks, more than 10 translations, more than 100 translations, and more than 60 teaching reference books have been published. Applied literature in business, science and technology, engineering, and other fields has been translated, with a total of more than 20 million words, and over 200 English Chinese interpretation sessions have been completed.